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iF, IDEA, G-Mark, Reddot—Four Grand Slam Winner
iF, IDEA, G-Mark, Reddot—Four Grand Slam WinneriF, IDEA, G-Mark, Reddot—Four Grand Slam WinneriF, IDEA, G-Mark, Reddot—Four Grand Slam Winner

iF, IDEA, G-Mark, Reddot—Four Grand Slam Winner


Black Onyx is like a new logo in LED industry and a new start in this field. Frankly speaking, Black Onyx is to LED industry what iPhone is to mobile phone industry—a beginning of disruptive change.


Before designing the LED display for ROE Visual, designers learned the weight of a LED display in the market was over 10kg. In order to reduce the weight, designers chose magnesium alloy, an aircraft manufacturing material, to do die-casting. Black Onyx is no more than 7kg in total, which is not only conducive to assemble and transport, but also dramatically reduces the security risks of construction crew.


"Simplification" is the essence of this product. Inspired by the fact that a bicycle is lighter than a motorbike, designers regard " being skinny" as the form of expression and enhance the overall intensity and sense of streamline. They make use of CNC scientific digital processing to limit down the error in less than 0.1mm, which can make each small piece independently disassemble and more easy to maintain. Compared with the traditional displays, Black Onyx can save 30% energy, and realize a wider range of brightness control up to 200-1500cd/m2 to meet the different needs in different environment. In addition, with high pixel density technology, the resolution ratio of this product reaches 1080P or more, and the image is of high fidelity.


LKK Group’s role in the birth of Black Onyx is not just a designer that simple. We adopts the project management system to transfer some of the splendid designers from industrial design, structure design and supply chain management departments to form a temporary project team to serve for the design of the product. Standing in different point of view, designers simplifies the appearance to looking skinny, condenses the inner structure and framework, chooses the appropriate materials and makes uses of the CNC scientific digital processing to limit down the error in less than 0.1mm, and realizes the aim that different sizes can match with each other perfectly.


Since the end of 2014, Black Onyx’s birth, it has overwhelmingly won 7 international awards, and been endowed with iF golden award, IDEA, G-Mark, and Reddot design awards, which shows the designers of LKK Group have realized four grand slam as the representatives of China Design on the world stage.


LKK Group can help clients make their companies become the industry benchmarks and upstarts, and sign with the top global brands. Most importantly, the operating process has been dramatically improved, which reduces the intensity of manual work and improves the work efficiency. The independent creative design and development of LKK Group has been acknowledged by the public and successfully drawn the attention of some of the foreign application fields. LKK Group has taken a step from schematic design to R & D design.
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